Customer Profile Report

Brought to you by YData

Dataset statistics

Number of variables	12
Number of observations	2968
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	301.4 KiB
Average record size in memory	104.0 B

Variable types

Numeric	12

Alerts

`avg_basket_size` is highly overall correlated with `gross_revenue` and 1 other fields	High correlation
`avg_recency_days` is highly overall correlated with `frequency`	High correlation
`avg_ticket` is highly overall correlated with `avg_unique_basket_size`	High correlation
`avg_unique_basket_size` is highly overall correlated with `avg_ticket` and 1 other fields	High correlation
`frequency` is highly overall correlated with `avg_recency_days`	High correlation
`gross_revenue` is highly overall correlated with `avg_basket_size` and 3 other fields	High correlation
`qtde_invoices` is highly overall correlated with `gross_revenue` and 3 other fields	High correlation
`qtde_items` is highly overall correlated with `avg_basket_size` and 3 other fields	High correlation
`qtde_products` is highly overall correlated with `avg_unique_basket_size` and 3 other fields	High correlation
`recency_days` is highly overall correlated with `qtde_invoices`	High correlation
`avg_ticket` is highly skewed (γ1 = 25.1569664)	Skewed
`frequency` is highly skewed (γ1 = 24.87687084)	Skewed
`qtde_returns` is highly skewed (γ1 = 21.9754032)	Skewed
`customer_id` has unique values	Unique
`recency_days` has 33 (1.1%) zeros	Zeros
`qtde_returns` has 1481 (49.9%) zeros	Zeros

Reproduction

Analysis started	2025-07-15 04:03:39.454192
Analysis finished	2025-07-15 04:03:53.492503
Duration	14.04 seconds
Software version	ydata-profiling vv4.16.1
Download configuration	config.json

customer_id
Real number (ℝ)

Unique

Distinct	2968
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	15270.377

Minimum	12347
Maximum	18287
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	12347
5-th percentile	12619.35
Q1	13798.75
median	15220.5
Q3	16768.5
95-th percentile	17964.65
Maximum	18287
Range	5940
Interquartile range (IQR)	2969.75

Descriptive statistics

Standard deviation	1719.1445
Coefficient of variation (CV)	0.11258036
Kurtosis	-1.2061782
Mean	15270.377
Median Absolute Deviation (MAD)	1489
Skewness	0.032193711
Sum	45322479
Variance	2955457.9
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
12558	1	< 0.1%
17850	1	< 0.1%
13047	1	< 0.1%
12583	1	< 0.1%
13748	1	< 0.1%
15100	1	< 0.1%
15291	1	< 0.1%
14688	1	< 0.1%
16956	1	< 0.1%
17010	1	< 0.1%
Other values (2958)	2958	99.7%

Value	Count	Frequency (%)
12347	1	< 0.1%
12348	1	< 0.1%
12352	1	< 0.1%
12356	1	< 0.1%
12358	1	< 0.1%
12359	1	< 0.1%
12360	1	< 0.1%
12362	1	< 0.1%
12364	1	< 0.1%
12370	1	< 0.1%

Value	Count	Frequency (%)
18287	1	< 0.1%
18283	1	< 0.1%
18282	1	< 0.1%
18277	1	< 0.1%
18276	1	< 0.1%
18274	1	< 0.1%
18273	1	< 0.1%
18272	1	< 0.1%
18270	1	< 0.1%
18269	1	< 0.1%

gross_revenue
Real number (ℝ)

High correlation

Distinct	2953
Distinct (%)	99.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2693.4851

Minimum	6.2
Maximum	279138.02
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	6.2
5-th percentile	229.7325
Q1	570.845
median	1085.51
Q3	2306.905
95-th percentile	7169.562
Maximum	279138.02
Range	279131.82
Interquartile range (IQR)	1736.06

Descriptive statistics

Standard deviation	10135.465
Coefficient of variation (CV)	3.7629558
Kurtosis	397.30132
Mean	2693.4851
Median Absolute Deviation (MAD)	670.84
Skewness	17.635372
Sum	7994263.7
Variance	1.0272766 × 10⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
533.33	2	0.1%
734.94	2	0.1%
178.96	2	0.1%
1078.96	2	0.1%
598.2	2	0.1%
1314.45	2	0.1%
379.65	2	0.1%
2053.02	2	0.1%
331	2	0.1%
889.93	2	0.1%
Other values (2943)	2948	99.3%

Value	Count	Frequency (%)
6.2	1	< 0.1%
13.3	1	< 0.1%
15	1	< 0.1%
36.56	1	< 0.1%
45	1	< 0.1%
52	1	< 0.1%
52.2	1	< 0.1%
52.2	1	< 0.1%
62.43	1	< 0.1%
68.84	1	< 0.1%

Value	Count	Frequency (%)
279138.02	1	< 0.1%
259657.3	1	< 0.1%
194550.79	1	< 0.1%
140450.72	1	< 0.1%
124564.53	1	< 0.1%
117379.63	1	< 0.1%
91062.38	1	< 0.1%
72882.09	1	< 0.1%
66653.56	1	< 0.1%
65039.62	1	< 0.1%

recency_days
Real number (ℝ)

High correlation Zeros

Distinct	272
Distinct (%)	9.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	64.309299

Minimum	0
Maximum	373
Zeros	33
Zeros (%)	1.1%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	0
5-th percentile	2
Q1	11
median	31
Q3	81
95-th percentile	242
Maximum	373
Range	373
Interquartile range (IQR)	70

Descriptive statistics

Standard deviation	77.760922
Coefficient of variation (CV)	1.2091707
Kurtosis	2.7765172
Mean	64.309299
Median Absolute Deviation (MAD)	26
Skewness	1.7980529
Sum	190870
Variance	6046.7611
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	99	3.3%
4	87	2.9%
3	85	2.9%
2	85	2.9%
8	76	2.6%
10	67	2.3%
9	66	2.2%
7	66	2.2%
17	64	2.2%
16	55	1.9%
Other values (262)	2218	74.7%

Value	Count	Frequency (%)
0	33	1.1%
1	99	3.3%
2	85	2.9%
3	85	2.9%
4	87	2.9%
5	43	1.4%
7	66	2.2%
8	76	2.6%
9	66	2.2%
10	67	2.3%

Value	Count	Frequency (%)
373	2	0.1%
372	4	0.1%
371	1	< 0.1%
368	1	< 0.1%
366	4	0.1%
365	2	0.1%
364	1	< 0.1%
360	1	< 0.1%
359	1	< 0.1%
358	4	0.1%

qtde_invoices
Real number (ℝ)

High correlation

Distinct	56
Distinct (%)	1.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	5.7243935

Minimum	1
Maximum	206
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	4
Q3	6
95-th percentile	17
Maximum	206
Range	205
Interquartile range (IQR)	4

Descriptive statistics

Standard deviation	8.8577599
Coefficient of variation (CV)	1.5473709
Kurtosis	190.78624
Mean	5.7243935
Median Absolute Deviation (MAD)	2
Skewness	10.765555
Sum	16990
Variance	78.45991
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
2	784	26.4%
3	499	16.8%
4	393	13.2%
5	237	8.0%
1	190	6.4%
6	173	5.8%
7	138	4.6%
8	98	3.3%
9	69	2.3%
10	55	1.9%
Other values (46)	332	11.2%

Value	Count	Frequency (%)
1	190	6.4%
2	784	26.4%
3	499	16.8%
4	393	13.2%
5	237	8.0%
6	173	5.8%
7	138	4.6%
8	98	3.3%
9	69	2.3%
10	55	1.9%

Value	Count	Frequency (%)
206	1	< 0.1%
199	1	< 0.1%
124	1	< 0.1%
97	1	< 0.1%
91	2	0.1%
86	1	< 0.1%
72	1	< 0.1%
62	2	0.1%
60	1	< 0.1%
57	1	< 0.1%

qtde_items
Real number (ℝ)

High correlation

Distinct	1670
Distinct (%)	56.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	1582.1044

Minimum	1
Maximum	196844
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	1
5-th percentile	102.35
Q1	296
median	640
Q3	1399.5
95-th percentile	4403.25
Maximum	196844
Range	196843
Interquartile range (IQR)	1103.5

Descriptive statistics

Standard deviation	5705.2914
Coefficient of variation (CV)	3.6061408
Kurtosis	516.7418
Mean	1582.1044
Median Absolute Deviation (MAD)	421
Skewness	18.737654
Sum	4695686
Variance	32550350
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
310	11	0.4%
88	9	0.3%
150	9	0.3%
84	8	0.3%
260	8	0.3%
246	8	0.3%
288	8	0.3%
272	8	0.3%
1200	7	0.2%
114	7	0.2%
Other values (1660)	2885	97.2%

Value	Count	Frequency (%)
1	1	< 0.1%
2	2	0.1%
12	2	0.1%
16	1	< 0.1%
17	1	< 0.1%
18	1	< 0.1%
19	1	< 0.1%
20	1	< 0.1%
23	1	< 0.1%
25	1	< 0.1%

Value	Count	Frequency (%)
196844	1	< 0.1%
80263	1	< 0.1%
77373	1	< 0.1%
69993	1	< 0.1%
64549	1	< 0.1%
64124	1	< 0.1%
63312	1	< 0.1%
58343	1	< 0.1%
57885	1	< 0.1%
50255	1	< 0.1%

qtde_products
Real number (ℝ)

High correlation

Distinct	468
Distinct (%)	15.8%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	122.76449

Minimum	1
Maximum	7838
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	1
5-th percentile	9
Q1	29
median	67
Q3	135
95-th percentile	382
Maximum	7838
Range	7837
Interquartile range (IQR)	106

Descriptive statistics

Standard deviation	269.93294
Coefficient of variation (CV)	2.1987868
Kurtosis	354.77884
Mean	122.76449
Median Absolute Deviation (MAD)	44
Skewness	15.706135
Sum	364365
Variance	72863.79
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
28	43	1.4%
20	37	1.2%
29	35	1.2%
35	35	1.2%
19	34	1.1%
15	33	1.1%
11	32	1.1%
26	31	1.0%
27	30	1.0%
25	30	1.0%
Other values (458)	2628	88.5%

Value	Count	Frequency (%)
1	6	0.2%
2	14	0.5%
3	15	0.5%
4	17	0.6%
5	26	0.9%
6	29	1.0%
7	18	0.6%
8	19	0.6%
9	26	0.9%
10	28	0.9%

Value	Count	Frequency (%)
7838	1	< 0.1%
5673	1	< 0.1%
5095	1	< 0.1%
4580	1	< 0.1%
2698	1	< 0.1%
2379	1	< 0.1%
2060	1	< 0.1%
1818	1	< 0.1%
1673	1	< 0.1%
1637	1	< 0.1%

avg_ticket
Real number (ℝ)

High correlation Skewed

Distinct	2965
Distinct (%)	99.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	32.994257

Minimum	2.1505882
Maximum	4453.43
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	2.1505882
5-th percentile	4.915888
Q1	13.118111
median	17.953447
Q3	24.981794
95-th percentile	90.052125
Maximum	4453.43
Range	4451.2794
Interquartile range (IQR)	11.863683

Descriptive statistics

Standard deviation	119.53207
Coefficient of variation (CV)	3.6228143
Kurtosis	812.96474
Mean	32.994257
Median Absolute Deviation (MAD)	5.9790186
Skewness	25.156966
Sum	97926.954
Variance	14287.915
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
14.47833333	2	0.1%
15	2	0.1%
4.162	2	0.1%
18.90403509	1	< 0.1%
28.9025	1	< 0.1%
33.86607143	1	< 0.1%
292	1	< 0.1%
45.32647059	1	< 0.1%
80.13043478	1	< 0.1%
14.43642857	1	< 0.1%
Other values (2955)	2955	99.6%

Value	Count	Frequency (%)
2.150588235	1	< 0.1%
2.4325	1	< 0.1%
2.462371134	1	< 0.1%
2.511241379	1	< 0.1%
2.515333333	1	< 0.1%
2.65	1	< 0.1%
2.656931818	1	< 0.1%
2.707598253	1	< 0.1%
2.760621572	1	< 0.1%
2.770464191	1	< 0.1%

Value	Count	Frequency (%)
4453.43	1	< 0.1%
3202.92	1	< 0.1%
1687.2	1	< 0.1%
952.9875	1	< 0.1%
872.13	1	< 0.1%
841.0214493	1	< 0.1%
651.1683333	1	< 0.1%
640	1	< 0.1%
624.4	1	< 0.1%
615.75	1	< 0.1%

avg_recency_days
Real number (ℝ)

High correlation

Distinct	1258
Distinct (%)	42.4%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	67.302133

Minimum	1
Maximum	366
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	1
5-th percentile	8
Q1	25.917308
median	48.267857
Q3	85.333333
95-th percentile	200.65
Maximum	366
Range	365
Interquartile range (IQR)	59.416026

Descriptive statistics

Standard deviation	63.505358
Coefficient of variation (CV)	0.94358612
Kurtosis	4.9080488
Mean	67.302133
Median Absolute Deviation (MAD)	26.267857
Skewness	2.066084
Sum	199752.73
Variance	4032.9306
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
14	25	0.8%
4	22	0.7%
70	21	0.7%
7	20	0.7%
35	19	0.6%
49	18	0.6%
21	17	0.6%
46	17	0.6%
11	17	0.6%
42	16	0.5%
Other values (1248)	2776	93.5%

Value	Count	Frequency (%)
1	16	0.5%
1.5	1	< 0.1%
2	13	0.4%
2.5	1	< 0.1%
2.601398601	1	< 0.1%
3	15	0.5%
3.321428571	1	< 0.1%
3.330357143	1	< 0.1%
3.5	2	0.1%
4	22	0.7%

Value	Count	Frequency (%)
366	1	< 0.1%
365	1	< 0.1%
363	1	< 0.1%
362	1	< 0.1%
357	2	0.1%
356	1	< 0.1%
355	2	0.1%
352	1	< 0.1%
351	2	0.1%
350	3	0.1%

frequency
Real number (ℝ)

High correlation Skewed

Distinct	1225
Distinct (%)	41.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.11383237

Minimum	0.0054495913
Maximum	17
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	0.0054495913
5-th percentile	0.0088935048
Q1	0.016339869
median	0.025898352
Q3	0.049478583
95-th percentile	1
Maximum	17
Range	16.99455
Interquartile range (IQR)	0.033138713

Descriptive statistics

Standard deviation	0.40822056
Coefficient of variation (CV)	3.5861552
Kurtosis	989.06632
Mean	0.11383237
Median Absolute Deviation (MAD)	0.012196886
Skewness	24.876871
Sum	337.85449
Variance	0.16664402
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	198	6.7%
0.0625	18	0.6%
0.02777777778	17	0.6%
0.02380952381	16	0.5%
0.08333333333	15	0.5%
0.09090909091	15	0.5%
0.02941176471	14	0.5%
0.03448275862	14	0.5%
0.02564102564	13	0.4%
0.01923076923	13	0.4%
Other values (1215)	2635	88.8%

Value	Count	Frequency (%)
0.005449591281	1	< 0.1%
0.005464480874	1	< 0.1%
0.005479452055	1	< 0.1%
0.005494505495	1	< 0.1%
0.005586592179	2	0.1%
0.005602240896	1	< 0.1%
0.005617977528	2	0.1%
0.00566572238	1	< 0.1%
0.005681818182	2	0.1%
0.005698005698	3	0.1%

Value	Count	Frequency (%)
17	1	< 0.1%
3	1	< 0.1%
2	6	0.2%
1.142857143	1	< 0.1%
1	198	6.7%
0.75	1	< 0.1%
0.6666666667	3	0.1%
0.550802139	1	< 0.1%
0.5335120643	1	< 0.1%
0.5	3	0.1%

qtde_returns
Real number (ℝ)

Skewed Zeros

Distinct	213
Distinct (%)	7.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	34.888477

Minimum	0
Maximum	9014
Zeros	1481
Zeros (%)	49.9%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	1
Q3	9
95-th percentile	100
Maximum	9014
Range	9014
Interquartile range (IQR)	9

Descriptive statistics

Standard deviation	282.86478
Coefficient of variation (CV)	8.107685
Kurtosis	596.20199
Mean	34.888477
Median Absolute Deviation (MAD)	1
Skewness	21.975403
Sum	103549
Variance	80012.486
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	1481	49.9%
1	164	5.5%
2	148	5.0%
3	105	3.5%
4	89	3.0%
6	78	2.6%
5	61	2.1%
12	51	1.7%
7	43	1.4%
8	43	1.4%
Other values (203)	705	23.8%

Value	Count	Frequency (%)
0	1481	49.9%
1	164	5.5%
2	148	5.0%
3	105	3.5%
4	89	3.0%
5	61	2.1%
6	78	2.6%
7	43	1.4%
8	43	1.4%
9	41	1.4%

Value	Count	Frequency (%)
9014	1	< 0.1%
8004	1	< 0.1%
4427	1	< 0.1%
3768	1	< 0.1%
3332	1	< 0.1%
2878	1	< 0.1%
2022	1	< 0.1%
2012	1	< 0.1%
1776	1	< 0.1%
1594	1	< 0.1%

avg_basket_size
Real number (ℝ)

High correlation

Distinct	1978
Distinct (%)	66.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	236.25289

Minimum	1
Maximum	6009.3333
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	1
5-th percentile	44
Q1	103.2375
median	172.29167
Q3	281.54808
95-th percentile	599.58
Maximum	6009.3333
Range	6008.3333
Interquartile range (IQR)	178.31058

Descriptive statistics

Standard deviation	283.8932
Coefficient of variation (CV)	1.2016496
Kurtosis	102.78169
Mean	236.25289
Median Absolute Deviation (MAD)	83.041667
Skewness	7.7018777
Sum	701198.57
Variance	80595.347
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
100	11	0.4%
114	10	0.3%
86	9	0.3%
73	9	0.3%
82	9	0.3%
60	8	0.3%
136	8	0.3%
75	8	0.3%
88	8	0.3%
71	7	0.2%
Other values (1968)	2881	97.1%

Value	Count	Frequency (%)
1	2	0.1%
2	1	< 0.1%
3.333333333	1	< 0.1%
5.333333333	1	< 0.1%
5.666666667	1	< 0.1%
6.142857143	1	< 0.1%
7.5	1	< 0.1%
9	1	< 0.1%
9.5	1	< 0.1%
11	1	< 0.1%

Value	Count	Frequency (%)
6009.333333	1	< 0.1%
4282	1	< 0.1%
3906	1	< 0.1%
3868.65	1	< 0.1%
2880	1	< 0.1%
2801	1	< 0.1%
2733.944444	1	< 0.1%
2518.769231	1	< 0.1%
2160.333333	1	< 0.1%
2082.225806	1	< 0.1%

avg_unique_basket_size
Real number (ℝ)

High correlation

Distinct	906
Distinct (%)	30.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	17.489977

Minimum	0.2
Maximum	259
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	46.4 KiB

Quantile statistics

Minimum	0.2
5-th percentile	2
Q1	7.6666667
median	13.6
Q3	22.144643
95-th percentile	46
Maximum	259
Range	258.8
Interquartile range (IQR)	14.477976

Descriptive statistics

Standard deviation	15.460127
Coefficient of variation (CV)	0.88394209
Kurtosis	29.324685
Mean	17.489977
Median Absolute Deviation (MAD)	6.6
Skewness	3.4364678
Sum	51910.252
Variance	239.01552
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
13	42	1.4%
9	41	1.4%
8	39	1.3%
16	39	1.3%
14	38	1.3%
17	38	1.3%
7	36	1.2%
11	36	1.2%
5	36	1.2%
15	35	1.2%
Other values (896)	2588	87.2%

Value	Count	Frequency (%)
0.2	1	< 0.1%
0.25	3	0.1%
0.3333333333	6	0.2%
0.4	1	< 0.1%
0.4090909091	1	< 0.1%
0.5	12	0.4%
0.5454545455	1	< 0.1%
0.5555555556	1	< 0.1%
0.5714285714	1	< 0.1%
0.6176470588	1	< 0.1%

Value	Count	Frequency (%)
259	1	< 0.1%
177	1	< 0.1%
148	1	< 0.1%
127	1	< 0.1%
105	1	< 0.1%
104	1	< 0.1%
101	1	< 0.1%
98	1	< 0.1%
95.5	1	< 0.1%
94.33333333	1	< 0.1%

	avg_basket_size	avg_recency_days	avg_ticket	avg_unique_basket_size	customer_id	frequency	gross_revenue	qtde_invoices	qtde_items	qtde_products	qtde_returns	recency_days
avg_basket_size	1.000	-0.078	0.187	0.404	-0.123	0.028	0.574	0.101	0.729	0.384	0.209	-0.097
avg_recency_days	-0.078	1.000	-0.123	0.131	0.019	-0.881	-0.249	-0.258	-0.228	-0.165	-0.398	0.109
avg_ticket	0.187	-0.123	1.000	-0.618	-0.131	0.091	0.245	0.060	0.166	-0.377	0.189	0.049
avg_unique_basket_size	0.404	0.131	-0.618	1.000	-0.016	-0.122	0.106	-0.181	0.148	0.515	-0.053	0.014
customer_id	-0.123	0.019	-0.131	-0.016	1.000	-0.002	-0.077	0.026	-0.071	0.013	-0.064	0.001
frequency	0.028	-0.881	0.091	-0.122	-0.002	1.000	0.091	0.078	0.081	0.035	0.235	0.017
gross_revenue	0.574	-0.249	0.245	0.106	-0.077	0.091	1.000	0.772	0.925	0.746	0.371	-0.414
qtde_invoices	0.101	-0.258	0.060	-0.181	0.026	0.078	0.772	1.000	0.718	0.690	0.295	-0.503
qtde_items	0.729	-0.228	0.166	0.148	-0.071	0.081	0.925	0.718	1.000	0.732	0.343	-0.407
qtde_products	0.384	-0.165	-0.377	0.515	0.013	0.035	0.746	0.690	0.732	1.000	0.244	-0.436
qtde_returns	0.209	-0.398	0.189	-0.053	-0.064	0.235	0.371	0.295	0.343	0.244	1.000	-0.119
recency_days	-0.097	0.109	0.049	0.014	0.001	0.017	-0.414	-0.503	-0.407	-0.436	-0.119	1.000

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

	customer_id	gross_revenue	recency_days	qtde_invoices	qtde_items	qtde_products	avg_ticket	avg_recency_days	frequency	qtde_returns	avg_basket_size	avg_unique_basket_size
0	17850	5391.21	372.0	34.0	1733.0	297.0	18.152222	35.500000	17.000000	40.0	50.970588	0.617647
1	13047	3232.59	56.0	9.0	1390.0	171.0	18.904035	27.250000	0.028302	35.0	154.444444	11.666667
2	12583	6705.38	2.0	15.0	5028.0	232.0	28.902500	23.187500	0.040323	50.0	335.200000	7.600000
3	13748	948.25	95.0	5.0	439.0	28.0	33.866071	92.666667	0.017921	0.0	87.800000	4.800000
4	15100	876.00	333.0	3.0	80.0	3.0	292.000000	8.600000	0.073171	22.0	26.666667	0.333333
5	15291	4623.30	25.0	14.0	2102.0	102.0	45.326471	23.200000	0.040115	29.0	150.142857	4.357143
6	14688	5630.87	7.0	21.0	3621.0	327.0	17.219786	18.300000	0.057221	399.0	172.428571	7.047619
7	17809	5411.91	16.0	12.0	2057.0	61.0	88.719836	35.700000	0.033520	41.0	171.416667	3.833333
8	15311	60767.90	0.0	91.0	38194.0	2379.0	25.543464	4.144444	0.243316	474.0	419.714286	6.230769
9	16098	2005.63	87.0	7.0	613.0	67.0	29.934776	47.666667	0.024390	0.0	87.571429	4.857143

	customer_id	gross_revenue	recency_days	qtde_invoices	qtde_items	qtde_products	avg_ticket	avg_recency_days	frequency	qtde_returns	avg_basket_size	avg_unique_basket_size
4268	17727	1060.25	15.0	1.0	645.0	66.0	16.064394	6.0	1.000000	6.0	645.000000	66.000000
4276	17232	421.52	2.0	2.0	203.0	36.0	11.708889	12.0	0.153846	0.0	101.500000	15.000000
4277	17468	137.00	10.0	2.0	116.0	5.0	27.400000	4.0	0.400000	0.0	58.000000	2.500000
4280	13596	697.04	5.0	2.0	406.0	166.0	4.199036	7.0	0.250000	0.0	203.000000	66.500000
4285	14893	1237.85	9.0	2.0	799.0	73.0	16.956849	2.0	0.666667	0.0	399.500000	36.000000
4289	12479	473.20	11.0	1.0	382.0	30.0	15.773333	4.0	1.000000	34.0	382.000000	30.000000
4304	14126	706.13	7.0	3.0	508.0	15.0	47.075333	3.0	0.750000	50.0	169.333333	4.666667
4308	13521	1092.39	1.0	3.0	733.0	435.0	2.511241	4.5	0.300000	0.0	244.333333	104.000000
4313	15060	301.84	8.0	4.0	262.0	120.0	2.515333	1.0	2.000000	0.0	65.500000	20.000000
4318	12558	269.96	7.0	1.0	196.0	11.0	24.541818	6.0	1.000000	196.0	196.000000	11.000000

Overview

Interactions

Correlations

Missing values

Sample

Overview

Variables

Interactions

Correlations

Missing values

Sample