Overview
Brought to you by YData
Dataset statistics
| Number of variables | 12 |
|---|---|
| Number of observations | 2968 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 301.4 KiB |
| Average record size in memory | 104.0 B |
Variable types
| Numeric | 12 |
|---|
avg_basket_size is highly overall correlated with gross_revenue and 1 other fields | High correlation |
avg_recency_days is highly overall correlated with frequency | High correlation |
avg_ticket is highly overall correlated with avg_unique_basket_size | High correlation |
avg_unique_basket_size is highly overall correlated with avg_ticket and 1 other fields | High correlation |
frequency is highly overall correlated with avg_recency_days | High correlation |
gross_revenue is highly overall correlated with avg_basket_size and 3 other fields | High correlation |
qtde_invoices is highly overall correlated with gross_revenue and 3 other fields | High correlation |
qtde_items is highly overall correlated with avg_basket_size and 3 other fields | High correlation |
qtde_products is highly overall correlated with avg_unique_basket_size and 3 other fields | High correlation |
recency_days is highly overall correlated with qtde_invoices | High correlation |
avg_ticket is highly skewed (γ1 = 25.1569664) | Skewed |
frequency is highly skewed (γ1 = 24.87687084) | Skewed |
qtde_returns is highly skewed (γ1 = 21.9754032) | Skewed |
customer_id has unique values | Unique |
recency_days has 33 (1.1%) zeros | Zeros |
qtde_returns has 1481 (49.9%) zeros | Zeros |
Reproduction
| Analysis started | 2025-07-15 04:03:39.454192 |
|---|---|
| Analysis finished | 2025-07-15 04:03:53.492503 |
| Duration | 14.04 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
customer_id
Real number (ℝ)
Unique 
| Distinct | 2968 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 15270.377 |
| Minimum | 12347 |
|---|---|
| Maximum | 18287 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 12347 |
|---|---|
| 5-th percentile | 12619.35 |
| Q1 | 13798.75 |
| median | 15220.5 |
| Q3 | 16768.5 |
| 95-th percentile | 17964.65 |
| Maximum | 18287 |
| Range | 5940 |
| Interquartile range (IQR) | 2969.75 |
Descriptive statistics
| Standard deviation | 1719.1445 |
|---|---|
| Coefficient of variation (CV) | 0.11258036 |
| Kurtosis | -1.2061782 |
| Mean | 15270.377 |
| Median Absolute Deviation (MAD) | 1489 |
| Skewness | 0.032193711 |
| Sum | 45322479 |
| Variance | 2955457.9 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 12558 | 1 | < 0.1% |
| 17850 | 1 | < 0.1% |
| 13047 | 1 | < 0.1% |
| 12583 | 1 | < 0.1% |
| 13748 | 1 | < 0.1% |
| 15100 | 1 | < 0.1% |
| 15291 | 1 | < 0.1% |
| 14688 | 1 | < 0.1% |
| 16956 | 1 | < 0.1% |
| 17010 | 1 | < 0.1% |
| Other values (2958) | 2958 |
| Value | Count | Frequency (%) |
| 12347 | 1 | |
| 12348 | 1 | |
| 12352 | 1 | |
| 12356 | 1 | |
| 12358 | 1 | |
| 12359 | 1 | |
| 12360 | 1 | |
| 12362 | 1 | |
| 12364 | 1 | |
| 12370 | 1 |
| Value | Count | Frequency (%) |
| 18287 | 1 | |
| 18283 | 1 | |
| 18282 | 1 | |
| 18277 | 1 | |
| 18276 | 1 | |
| 18274 | 1 | |
| 18273 | 1 | |
| 18272 | 1 | |
| 18270 | 1 | |
| 18269 | 1 |
gross_revenue
Real number (ℝ)
High correlation 
| Distinct | 2953 |
|---|---|
| Distinct (%) | 99.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2693.4851 |
| Minimum | 6.2 |
|---|---|
| Maximum | 279138.02 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 6.2 |
|---|---|
| 5-th percentile | 229.7325 |
| Q1 | 570.845 |
| median | 1085.51 |
| Q3 | 2306.905 |
| 95-th percentile | 7169.562 |
| Maximum | 279138.02 |
| Range | 279131.82 |
| Interquartile range (IQR) | 1736.06 |
Descriptive statistics
| Standard deviation | 10135.465 |
|---|---|
| Coefficient of variation (CV) | 3.7629558 |
| Kurtosis | 397.30132 |
| Mean | 2693.4851 |
| Median Absolute Deviation (MAD) | 670.84 |
| Skewness | 17.635372 |
| Sum | 7994263.7 |
| Variance | 1.0272766 × 108 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 533.33 | 2 | 0.1% |
| 734.94 | 2 | 0.1% |
| 178.96 | 2 | 0.1% |
| 1078.96 | 2 | 0.1% |
| 598.2 | 2 | 0.1% |
| 1314.45 | 2 | 0.1% |
| 379.65 | 2 | 0.1% |
| 2053.02 | 2 | 0.1% |
| 331 | 2 | 0.1% |
| 889.93 | 2 | 0.1% |
| Other values (2943) | 2948 |
| Value | Count | Frequency (%) |
| 6.2 | 1 | |
| 13.3 | 1 | |
| 15 | 1 | |
| 36.56 | 1 | |
| 45 | 1 | |
| 52 | 1 | |
| 52.2 | 1 | |
| 52.2 | 1 | |
| 62.43 | 1 | |
| 68.84 | 1 |
| Value | Count | Frequency (%) |
| 279138.02 | 1 | |
| 259657.3 | 1 | |
| 194550.79 | 1 | |
| 140450.72 | 1 | |
| 124564.53 | 1 | |
| 117379.63 | 1 | |
| 91062.38 | 1 | |
| 72882.09 | 1 | |
| 66653.56 | 1 | |
| 65039.62 | 1 |
recency_days
Real number (ℝ)
High correlation  Zeros 
| Distinct | 272 |
|---|---|
| Distinct (%) | 9.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 64.309299 |
| Minimum | 0 |
|---|---|
| Maximum | 373 |
| Zeros | 33 |
| Zeros (%) | 1.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 11 |
| median | 31 |
| Q3 | 81 |
| 95-th percentile | 242 |
| Maximum | 373 |
| Range | 373 |
| Interquartile range (IQR) | 70 |
Descriptive statistics
| Standard deviation | 77.760922 |
|---|---|
| Coefficient of variation (CV) | 1.2091707 |
| Kurtosis | 2.7765172 |
| Mean | 64.309299 |
| Median Absolute Deviation (MAD) | 26 |
| Skewness | 1.7980529 |
| Sum | 190870 |
| Variance | 6046.7611 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 99 | 3.3% |
| 4 | 87 | 2.9% |
| 3 | 85 | 2.9% |
| 2 | 85 | 2.9% |
| 8 | 76 | 2.6% |
| 10 | 67 | 2.3% |
| 9 | 66 | 2.2% |
| 7 | 66 | 2.2% |
| 17 | 64 | 2.2% |
| 16 | 55 | 1.9% |
| Other values (262) | 2218 |
| Value | Count | Frequency (%) |
| 0 | 33 | 1.1% |
| 1 | 99 | |
| 2 | 85 | |
| 3 | 85 | |
| 4 | 87 | |
| 5 | 43 | |
| 7 | 66 | |
| 8 | 76 | |
| 9 | 66 | |
| 10 | 67 |
| Value | Count | Frequency (%) |
| 373 | 2 | |
| 372 | 4 | |
| 371 | 1 | < 0.1% |
| 368 | 1 | < 0.1% |
| 366 | 4 | |
| 365 | 2 | |
| 364 | 1 | < 0.1% |
| 360 | 1 | < 0.1% |
| 359 | 1 | < 0.1% |
| 358 | 4 |
qtde_invoices
Real number (ℝ)
High correlation 
| Distinct | 56 |
|---|---|
| Distinct (%) | 1.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.7243935 |
| Minimum | 1 |
|---|---|
| Maximum | 206 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 2 |
| median | 4 |
| Q3 | 6 |
| 95-th percentile | 17 |
| Maximum | 206 |
| Range | 205 |
| Interquartile range (IQR) | 4 |
Descriptive statistics
| Standard deviation | 8.8577599 |
|---|---|
| Coefficient of variation (CV) | 1.5473709 |
| Kurtosis | 190.78624 |
| Mean | 5.7243935 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 10.765555 |
| Sum | 16990 |
| Variance | 78.45991 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 2 | 784 | |
| 3 | 499 | |
| 4 | 393 | |
| 5 | 237 | 8.0% |
| 1 | 190 | 6.4% |
| 6 | 173 | 5.8% |
| 7 | 138 | 4.6% |
| 8 | 98 | 3.3% |
| 9 | 69 | 2.3% |
| 10 | 55 | 1.9% |
| Other values (46) | 332 |
| Value | Count | Frequency (%) |
| 1 | 190 | 6.4% |
| 2 | 784 | |
| 3 | 499 | |
| 4 | 393 | |
| 5 | 237 | 8.0% |
| 6 | 173 | 5.8% |
| 7 | 138 | 4.6% |
| 8 | 98 | 3.3% |
| 9 | 69 | 2.3% |
| 10 | 55 | 1.9% |
| Value | Count | Frequency (%) |
| 206 | 1 | |
| 199 | 1 | |
| 124 | 1 | |
| 97 | 1 | |
| 91 | 2 | |
| 86 | 1 | |
| 72 | 1 | |
| 62 | 2 | |
| 60 | 1 | |
| 57 | 1 |
qtde_items
Real number (ℝ)
High correlation 
| Distinct | 1670 |
|---|---|
| Distinct (%) | 56.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1582.1044 |
| Minimum | 1 |
|---|---|
| Maximum | 196844 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 102.35 |
| Q1 | 296 |
| median | 640 |
| Q3 | 1399.5 |
| 95-th percentile | 4403.25 |
| Maximum | 196844 |
| Range | 196843 |
| Interquartile range (IQR) | 1103.5 |
Descriptive statistics
| Standard deviation | 5705.2914 |
|---|---|
| Coefficient of variation (CV) | 3.6061408 |
| Kurtosis | 516.7418 |
| Mean | 1582.1044 |
| Median Absolute Deviation (MAD) | 421 |
| Skewness | 18.737654 |
| Sum | 4695686 |
| Variance | 32550350 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 310 | 11 | 0.4% |
| 88 | 9 | 0.3% |
| 150 | 9 | 0.3% |
| 84 | 8 | 0.3% |
| 260 | 8 | 0.3% |
| 246 | 8 | 0.3% |
| 288 | 8 | 0.3% |
| 272 | 8 | 0.3% |
| 1200 | 7 | 0.2% |
| 114 | 7 | 0.2% |
| Other values (1660) | 2885 |
| Value | Count | Frequency (%) |
| 1 | 1 | |
| 2 | 2 | |
| 12 | 2 | |
| 16 | 1 | |
| 17 | 1 | |
| 18 | 1 | |
| 19 | 1 | |
| 20 | 1 | |
| 23 | 1 | |
| 25 | 1 |
| Value | Count | Frequency (%) |
| 196844 | 1 | |
| 80263 | 1 | |
| 77373 | 1 | |
| 69993 | 1 | |
| 64549 | 1 | |
| 64124 | 1 | |
| 63312 | 1 | |
| 58343 | 1 | |
| 57885 | 1 | |
| 50255 | 1 |
qtde_products
Real number (ℝ)
High correlation 
| Distinct | 468 |
|---|---|
| Distinct (%) | 15.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 122.76449 |
| Minimum | 1 |
|---|---|
| Maximum | 7838 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 9 |
| Q1 | 29 |
| median | 67 |
| Q3 | 135 |
| 95-th percentile | 382 |
| Maximum | 7838 |
| Range | 7837 |
| Interquartile range (IQR) | 106 |
Descriptive statistics
| Standard deviation | 269.93294 |
|---|---|
| Coefficient of variation (CV) | 2.1987868 |
| Kurtosis | 354.77884 |
| Mean | 122.76449 |
| Median Absolute Deviation (MAD) | 44 |
| Skewness | 15.706135 |
| Sum | 364365 |
| Variance | 72863.79 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 28 | 43 | 1.4% |
| 20 | 37 | 1.2% |
| 29 | 35 | 1.2% |
| 35 | 35 | 1.2% |
| 19 | 34 | 1.1% |
| 15 | 33 | 1.1% |
| 11 | 32 | 1.1% |
| 26 | 31 | 1.0% |
| 27 | 30 | 1.0% |
| 25 | 30 | 1.0% |
| Other values (458) | 2628 |
| Value | Count | Frequency (%) |
| 1 | 6 | 0.2% |
| 2 | 14 | |
| 3 | 15 | |
| 4 | 17 | |
| 5 | 26 | |
| 6 | 29 | |
| 7 | 18 | |
| 8 | 19 | |
| 9 | 26 | |
| 10 | 28 |
| Value | Count | Frequency (%) |
| 7838 | 1 | |
| 5673 | 1 | |
| 5095 | 1 | |
| 4580 | 1 | |
| 2698 | 1 | |
| 2379 | 1 | |
| 2060 | 1 | |
| 1818 | 1 | |
| 1673 | 1 | |
| 1637 | 1 |
avg_ticket
Real number (ℝ)
High correlation  Skewed 
| Distinct | 2965 |
|---|---|
| Distinct (%) | 99.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 32.994257 |
| Minimum | 2.1505882 |
|---|---|
| Maximum | 4453.43 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 2.1505882 |
|---|---|
| 5-th percentile | 4.915888 |
| Q1 | 13.118111 |
| median | 17.953447 |
| Q3 | 24.981794 |
| 95-th percentile | 90.052125 |
| Maximum | 4453.43 |
| Range | 4451.2794 |
| Interquartile range (IQR) | 11.863683 |
Descriptive statistics
| Standard deviation | 119.53207 |
|---|---|
| Coefficient of variation (CV) | 3.6228143 |
| Kurtosis | 812.96474 |
| Mean | 32.994257 |
| Median Absolute Deviation (MAD) | 5.9790186 |
| Skewness | 25.156966 |
| Sum | 97926.954 |
| Variance | 14287.915 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 14.47833333 | 2 | 0.1% |
| 15 | 2 | 0.1% |
| 4.162 | 2 | 0.1% |
| 18.90403509 | 1 | < 0.1% |
| 28.9025 | 1 | < 0.1% |
| 33.86607143 | 1 | < 0.1% |
| 292 | 1 | < 0.1% |
| 45.32647059 | 1 | < 0.1% |
| 80.13043478 | 1 | < 0.1% |
| 14.43642857 | 1 | < 0.1% |
| Other values (2955) | 2955 |
| Value | Count | Frequency (%) |
| 2.150588235 | 1 | |
| 2.4325 | 1 | |
| 2.462371134 | 1 | |
| 2.511241379 | 1 | |
| 2.515333333 | 1 | |
| 2.65 | 1 | |
| 2.656931818 | 1 | |
| 2.707598253 | 1 | |
| 2.760621572 | 1 | |
| 2.770464191 | 1 |
| Value | Count | Frequency (%) |
| 4453.43 | 1 | |
| 3202.92 | 1 | |
| 1687.2 | 1 | |
| 952.9875 | 1 | |
| 872.13 | 1 | |
| 841.0214493 | 1 | |
| 651.1683333 | 1 | |
| 640 | 1 | |
| 624.4 | 1 | |
| 615.75 | 1 |
avg_recency_days
Real number (ℝ)
High correlation 
| Distinct | 1258 |
|---|---|
| Distinct (%) | 42.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 67.302133 |
| Minimum | 1 |
|---|---|
| Maximum | 366 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 8 |
| Q1 | 25.917308 |
| median | 48.267857 |
| Q3 | 85.333333 |
| 95-th percentile | 200.65 |
| Maximum | 366 |
| Range | 365 |
| Interquartile range (IQR) | 59.416026 |
Descriptive statistics
| Standard deviation | 63.505358 |
|---|---|
| Coefficient of variation (CV) | 0.94358612 |
| Kurtosis | 4.9080488 |
| Mean | 67.302133 |
| Median Absolute Deviation (MAD) | 26.267857 |
| Skewness | 2.066084 |
| Sum | 199752.73 |
| Variance | 4032.9306 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 14 | 25 | 0.8% |
| 4 | 22 | 0.7% |
| 70 | 21 | 0.7% |
| 7 | 20 | 0.7% |
| 35 | 19 | 0.6% |
| 49 | 18 | 0.6% |
| 21 | 17 | 0.6% |
| 46 | 17 | 0.6% |
| 11 | 17 | 0.6% |
| 42 | 16 | 0.5% |
| Other values (1248) | 2776 |
| Value | Count | Frequency (%) |
| 1 | 16 | |
| 1.5 | 1 | < 0.1% |
| 2 | 13 | |
| 2.5 | 1 | < 0.1% |
| 2.601398601 | 1 | < 0.1% |
| 3 | 15 | |
| 3.321428571 | 1 | < 0.1% |
| 3.330357143 | 1 | < 0.1% |
| 3.5 | 2 | 0.1% |
| 4 | 22 |
| Value | Count | Frequency (%) |
| 366 | 1 | < 0.1% |
| 365 | 1 | < 0.1% |
| 363 | 1 | < 0.1% |
| 362 | 1 | < 0.1% |
| 357 | 2 | |
| 356 | 1 | < 0.1% |
| 355 | 2 | |
| 352 | 1 | < 0.1% |
| 351 | 2 | |
| 350 | 3 |
frequency
Real number (ℝ)
High correlation  Skewed 
| Distinct | 1225 |
|---|---|
| Distinct (%) | 41.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.11383237 |
| Minimum | 0.0054495913 |
|---|---|
| Maximum | 17 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 0.0054495913 |
|---|---|
| 5-th percentile | 0.0088935048 |
| Q1 | 0.016339869 |
| median | 0.025898352 |
| Q3 | 0.049478583 |
| 95-th percentile | 1 |
| Maximum | 17 |
| Range | 16.99455 |
| Interquartile range (IQR) | 0.033138713 |
Descriptive statistics
| Standard deviation | 0.40822056 |
|---|---|
| Coefficient of variation (CV) | 3.5861552 |
| Kurtosis | 989.06632 |
| Mean | 0.11383237 |
| Median Absolute Deviation (MAD) | 0.012196886 |
| Skewness | 24.876871 |
| Sum | 337.85449 |
| Variance | 0.16664402 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 198 | 6.7% |
| 0.0625 | 18 | 0.6% |
| 0.02777777778 | 17 | 0.6% |
| 0.02380952381 | 16 | 0.5% |
| 0.08333333333 | 15 | 0.5% |
| 0.09090909091 | 15 | 0.5% |
| 0.02941176471 | 14 | 0.5% |
| 0.03448275862 | 14 | 0.5% |
| 0.02564102564 | 13 | 0.4% |
| 0.01923076923 | 13 | 0.4% |
| Other values (1215) | 2635 |
| Value | Count | Frequency (%) |
| 0.005449591281 | 1 | < 0.1% |
| 0.005464480874 | 1 | < 0.1% |
| 0.005479452055 | 1 | < 0.1% |
| 0.005494505495 | 1 | < 0.1% |
| 0.005586592179 | 2 | |
| 0.005602240896 | 1 | < 0.1% |
| 0.005617977528 | 2 | |
| 0.00566572238 | 1 | < 0.1% |
| 0.005681818182 | 2 | |
| 0.005698005698 | 3 |
| Value | Count | Frequency (%) |
| 17 | 1 | < 0.1% |
| 3 | 1 | < 0.1% |
| 2 | 6 | 0.2% |
| 1.142857143 | 1 | < 0.1% |
| 1 | 198 | |
| 0.75 | 1 | < 0.1% |
| 0.6666666667 | 3 | 0.1% |
| 0.550802139 | 1 | < 0.1% |
| 0.5335120643 | 1 | < 0.1% |
| 0.5 | 3 | 0.1% |
qtde_returns
Real number (ℝ)
Skewed  Zeros 
| Distinct | 213 |
|---|---|
| Distinct (%) | 7.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 34.888477 |
| Minimum | 0 |
|---|---|
| Maximum | 9014 |
| Zeros | 1481 |
| Zeros (%) | 49.9% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 1 |
| Q3 | 9 |
| 95-th percentile | 100 |
| Maximum | 9014 |
| Range | 9014 |
| Interquartile range (IQR) | 9 |
Descriptive statistics
| Standard deviation | 282.86478 |
|---|---|
| Coefficient of variation (CV) | 8.107685 |
| Kurtosis | 596.20199 |
| Mean | 34.888477 |
| Median Absolute Deviation (MAD) | 1 |
| Skewness | 21.975403 |
| Sum | 103549 |
| Variance | 80012.486 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 1481 | |
| 1 | 164 | 5.5% |
| 2 | 148 | 5.0% |
| 3 | 105 | 3.5% |
| 4 | 89 | 3.0% |
| 6 | 78 | 2.6% |
| 5 | 61 | 2.1% |
| 12 | 51 | 1.7% |
| 7 | 43 | 1.4% |
| 8 | 43 | 1.4% |
| Other values (203) | 705 |
| Value | Count | Frequency (%) |
| 0 | 1481 | |
| 1 | 164 | 5.5% |
| 2 | 148 | 5.0% |
| 3 | 105 | 3.5% |
| 4 | 89 | 3.0% |
| 5 | 61 | 2.1% |
| 6 | 78 | 2.6% |
| 7 | 43 | 1.4% |
| 8 | 43 | 1.4% |
| 9 | 41 | 1.4% |
| Value | Count | Frequency (%) |
| 9014 | 1 | |
| 8004 | 1 | |
| 4427 | 1 | |
| 3768 | 1 | |
| 3332 | 1 | |
| 2878 | 1 | |
| 2022 | 1 | |
| 2012 | 1 | |
| 1776 | 1 | |
| 1594 | 1 |
avg_basket_size
Real number (ℝ)
High correlation 
| Distinct | 1978 |
|---|---|
| Distinct (%) | 66.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 236.25289 |
| Minimum | 1 |
|---|---|
| Maximum | 6009.3333 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 44 |
| Q1 | 103.2375 |
| median | 172.29167 |
| Q3 | 281.54808 |
| 95-th percentile | 599.58 |
| Maximum | 6009.3333 |
| Range | 6008.3333 |
| Interquartile range (IQR) | 178.31058 |
Descriptive statistics
| Standard deviation | 283.8932 |
|---|---|
| Coefficient of variation (CV) | 1.2016496 |
| Kurtosis | 102.78169 |
| Mean | 236.25289 |
| Median Absolute Deviation (MAD) | 83.041667 |
| Skewness | 7.7018777 |
| Sum | 701198.57 |
| Variance | 80595.347 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 100 | 11 | 0.4% |
| 114 | 10 | 0.3% |
| 86 | 9 | 0.3% |
| 73 | 9 | 0.3% |
| 82 | 9 | 0.3% |
| 60 | 8 | 0.3% |
| 136 | 8 | 0.3% |
| 75 | 8 | 0.3% |
| 88 | 8 | 0.3% |
| 71 | 7 | 0.2% |
| Other values (1968) | 2881 |
| Value | Count | Frequency (%) |
| 1 | 2 | |
| 2 | 1 | |
| 3.333333333 | 1 | |
| 5.333333333 | 1 | |
| 5.666666667 | 1 | |
| 6.142857143 | 1 | |
| 7.5 | 1 | |
| 9 | 1 | |
| 9.5 | 1 | |
| 11 | 1 |
| Value | Count | Frequency (%) |
| 6009.333333 | 1 | |
| 4282 | 1 | |
| 3906 | 1 | |
| 3868.65 | 1 | |
| 2880 | 1 | |
| 2801 | 1 | |
| 2733.944444 | 1 | |
| 2518.769231 | 1 | |
| 2160.333333 | 1 | |
| 2082.225806 | 1 |
avg_unique_basket_size
Real number (ℝ)
High correlation 
| Distinct | 906 |
|---|---|
| Distinct (%) | 30.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 17.489977 |
| Minimum | 0.2 |
|---|---|
| Maximum | 259 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.4 KiB |
Quantile statistics
| Minimum | 0.2 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 7.6666667 |
| median | 13.6 |
| Q3 | 22.144643 |
| 95-th percentile | 46 |
| Maximum | 259 |
| Range | 258.8 |
| Interquartile range (IQR) | 14.477976 |
Descriptive statistics
| Standard deviation | 15.460127 |
|---|---|
| Coefficient of variation (CV) | 0.88394209 |
| Kurtosis | 29.324685 |
| Mean | 17.489977 |
| Median Absolute Deviation (MAD) | 6.6 |
| Skewness | 3.4364678 |
| Sum | 51910.252 |
| Variance | 239.01552 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 13 | 42 | 1.4% |
| 9 | 41 | 1.4% |
| 8 | 39 | 1.3% |
| 16 | 39 | 1.3% |
| 14 | 38 | 1.3% |
| 17 | 38 | 1.3% |
| 7 | 36 | 1.2% |
| 11 | 36 | 1.2% |
| 5 | 36 | 1.2% |
| 15 | 35 | 1.2% |
| Other values (896) | 2588 |
| Value | Count | Frequency (%) |
| 0.2 | 1 | < 0.1% |
| 0.25 | 3 | 0.1% |
| 0.3333333333 | 6 | |
| 0.4 | 1 | < 0.1% |
| 0.4090909091 | 1 | < 0.1% |
| 0.5 | 12 | |
| 0.5454545455 | 1 | < 0.1% |
| 0.5555555556 | 1 | < 0.1% |
| 0.5714285714 | 1 | < 0.1% |
| 0.6176470588 | 1 | < 0.1% |
| Value | Count | Frequency (%) |
| 259 | 1 | |
| 177 | 1 | |
| 148 | 1 | |
| 127 | 1 | |
| 105 | 1 | |
| 104 | 1 | |
| 101 | 1 | |
| 98 | 1 | |
| 95.5 | 1 | |
| 94.33333333 | 1 |
Interactions
Correlations
| avg_basket_size | avg_recency_days | avg_ticket | avg_unique_basket_size | customer_id | frequency | gross_revenue | qtde_invoices | qtde_items | qtde_products | qtde_returns | recency_days | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| avg_basket_size | 1.000 | -0.078 | 0.187 | 0.404 | -0.123 | 0.028 | 0.574 | 0.101 | 0.729 | 0.384 | 0.209 | -0.097 |
| avg_recency_days | -0.078 | 1.000 | -0.123 | 0.131 | 0.019 | -0.881 | -0.249 | -0.258 | -0.228 | -0.165 | -0.398 | 0.109 |
| avg_ticket | 0.187 | -0.123 | 1.000 | -0.618 | -0.131 | 0.091 | 0.245 | 0.060 | 0.166 | -0.377 | 0.189 | 0.049 |
| avg_unique_basket_size | 0.404 | 0.131 | -0.618 | 1.000 | -0.016 | -0.122 | 0.106 | -0.181 | 0.148 | 0.515 | -0.053 | 0.014 |
| customer_id | -0.123 | 0.019 | -0.131 | -0.016 | 1.000 | -0.002 | -0.077 | 0.026 | -0.071 | 0.013 | -0.064 | 0.001 |
| frequency | 0.028 | -0.881 | 0.091 | -0.122 | -0.002 | 1.000 | 0.091 | 0.078 | 0.081 | 0.035 | 0.235 | 0.017 |
| gross_revenue | 0.574 | -0.249 | 0.245 | 0.106 | -0.077 | 0.091 | 1.000 | 0.772 | 0.925 | 0.746 | 0.371 | -0.414 |
| qtde_invoices | 0.101 | -0.258 | 0.060 | -0.181 | 0.026 | 0.078 | 0.772 | 1.000 | 0.718 | 0.690 | 0.295 | -0.503 |
| qtde_items | 0.729 | -0.228 | 0.166 | 0.148 | -0.071 | 0.081 | 0.925 | 0.718 | 1.000 | 0.732 | 0.343 | -0.407 |
| qtde_products | 0.384 | -0.165 | -0.377 | 0.515 | 0.013 | 0.035 | 0.746 | 0.690 | 0.732 | 1.000 | 0.244 | -0.436 |
| qtde_returns | 0.209 | -0.398 | 0.189 | -0.053 | -0.064 | 0.235 | 0.371 | 0.295 | 0.343 | 0.244 | 1.000 | -0.119 |
| recency_days | -0.097 | 0.109 | 0.049 | 0.014 | 0.001 | 0.017 | -0.414 | -0.503 | -0.407 | -0.436 | -0.119 | 1.000 |
Missing values
Sample
| customer_id | gross_revenue | recency_days | qtde_invoices | qtde_items | qtde_products | avg_ticket | avg_recency_days | frequency | qtde_returns | avg_basket_size | avg_unique_basket_size | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 17850 | 5391.21 | 372.0 | 34.0 | 1733.0 | 297.0 | 18.152222 | 35.500000 | 17.000000 | 40.0 | 50.970588 | 0.617647 |
| 1 | 13047 | 3232.59 | 56.0 | 9.0 | 1390.0 | 171.0 | 18.904035 | 27.250000 | 0.028302 | 35.0 | 154.444444 | 11.666667 |
| 2 | 12583 | 6705.38 | 2.0 | 15.0 | 5028.0 | 232.0 | 28.902500 | 23.187500 | 0.040323 | 50.0 | 335.200000 | 7.600000 |
| 3 | 13748 | 948.25 | 95.0 | 5.0 | 439.0 | 28.0 | 33.866071 | 92.666667 | 0.017921 | 0.0 | 87.800000 | 4.800000 |
| 4 | 15100 | 876.00 | 333.0 | 3.0 | 80.0 | 3.0 | 292.000000 | 8.600000 | 0.073171 | 22.0 | 26.666667 | 0.333333 |
| 5 | 15291 | 4623.30 | 25.0 | 14.0 | 2102.0 | 102.0 | 45.326471 | 23.200000 | 0.040115 | 29.0 | 150.142857 | 4.357143 |
| 6 | 14688 | 5630.87 | 7.0 | 21.0 | 3621.0 | 327.0 | 17.219786 | 18.300000 | 0.057221 | 399.0 | 172.428571 | 7.047619 |
| 7 | 17809 | 5411.91 | 16.0 | 12.0 | 2057.0 | 61.0 | 88.719836 | 35.700000 | 0.033520 | 41.0 | 171.416667 | 3.833333 |
| 8 | 15311 | 60767.90 | 0.0 | 91.0 | 38194.0 | 2379.0 | 25.543464 | 4.144444 | 0.243316 | 474.0 | 419.714286 | 6.230769 |
| 9 | 16098 | 2005.63 | 87.0 | 7.0 | 613.0 | 67.0 | 29.934776 | 47.666667 | 0.024390 | 0.0 | 87.571429 | 4.857143 |
| customer_id | gross_revenue | recency_days | qtde_invoices | qtde_items | qtde_products | avg_ticket | avg_recency_days | frequency | qtde_returns | avg_basket_size | avg_unique_basket_size | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 4268 | 17727 | 1060.25 | 15.0 | 1.0 | 645.0 | 66.0 | 16.064394 | 6.0 | 1.000000 | 6.0 | 645.000000 | 66.000000 |
| 4276 | 17232 | 421.52 | 2.0 | 2.0 | 203.0 | 36.0 | 11.708889 | 12.0 | 0.153846 | 0.0 | 101.500000 | 15.000000 |
| 4277 | 17468 | 137.00 | 10.0 | 2.0 | 116.0 | 5.0 | 27.400000 | 4.0 | 0.400000 | 0.0 | 58.000000 | 2.500000 |
| 4280 | 13596 | 697.04 | 5.0 | 2.0 | 406.0 | 166.0 | 4.199036 | 7.0 | 0.250000 | 0.0 | 203.000000 | 66.500000 |
| 4285 | 14893 | 1237.85 | 9.0 | 2.0 | 799.0 | 73.0 | 16.956849 | 2.0 | 0.666667 | 0.0 | 399.500000 | 36.000000 |
| 4289 | 12479 | 473.20 | 11.0 | 1.0 | 382.0 | 30.0 | 15.773333 | 4.0 | 1.000000 | 34.0 | 382.000000 | 30.000000 |
| 4304 | 14126 | 706.13 | 7.0 | 3.0 | 508.0 | 15.0 | 47.075333 | 3.0 | 0.750000 | 50.0 | 169.333333 | 4.666667 |
| 4308 | 13521 | 1092.39 | 1.0 | 3.0 | 733.0 | 435.0 | 2.511241 | 4.5 | 0.300000 | 0.0 | 244.333333 | 104.000000 |
| 4313 | 15060 | 301.84 | 8.0 | 4.0 | 262.0 | 120.0 | 2.515333 | 1.0 | 2.000000 | 0.0 | 65.500000 | 20.000000 |
| 4318 | 12558 | 269.96 | 7.0 | 1.0 | 196.0 | 11.0 | 24.541818 | 6.0 | 1.000000 | 196.0 | 196.000000 | 11.000000 |